DiabeticShoe.in has announced the onboarding of Apsons Orthotics to its growing brand network, strengthening its position as a dedicated Indian marketplace for diabetic, orthopaedic and comfort footwear.
The Nagpur-based platform, operated by Diabetic Shoe – An Ortho Shoes Company, said the partnership is part of its wider mission to make specialised foot-care products more accessible to people across India. The platform focuses on footwear and orthotic solutions for people managing diabetes, heel pain, plantar fasciitis, flat feet, arthritis and other mobility-related concerns.
Foot health remains an under-recognised area of preventive healthcare in India. For people with diabetes, inappropriate footwear can increase the risk of pressure points, callus formation, skin breakdown and ulceration. For those with musculoskeletal or mobility concerns, footwear and orthotic support can play an important role in comfort, walking tolerance and daily independence.
By adding Apsons Orthotics to its platform, DiabeticShoe.in is expanding the range of clinically focused products available to customers looking for foot-care solutions in one place. The partnership is intended to provide easier access to trusted orthotic and footwear options while also supporting wider awareness around preventive foot health.
DiabeticShoe.in describes itself as more than a general e-commerce platform. Its model is built around a focused foot-health ecosystem, offering brand visibility, nationwide reach and marketing support for companies serving the diabetic, orthopaedic and comfort footwear segments.
For brands, this type of specialised marketplace can offer a more targeted route to customers than broader online retail platforms. Consumers searching for diabetic footwear, orthotic insoles, heel pain support or comfort shoes often need product education and category-specific guidance, not just a generic shopping experience.
“At DiabeticShoe.in, every partnership drives our mission to improve foot health. We proudly welcome Apsons Orthotics to our trusted network, expanding access to quality orthotic solutions and helping more people across India walk with comfort and confidence,” said Soumya Naidu, Senior VP.
Apsons Orthotics also welcomed the collaboration, highlighting the opportunity to reach more users across India.
“We are excited to partner with DiabeticShoe.in to make trusted orthotic solutions more accessible. Together, we look forward to improving comfort, mobility, and quality of life for customers across India,” said Arjun, CEO of Apsons Orthotics.
For BharatCPO readers, the development reflects a wider shift in India’s foot-care market. Diabetic and orthopaedic footwear is increasingly moving from a niche clinical category into a broader preventive health and mobility segment. This creates opportunities for podiatrists, orthotists, prosthetists, physiotherapists, footwear specialists and retail platforms to work together more closely.
India has a large and growing population living with diabetes, and diabetic foot complications remain a major public health concern. While specialist clinical care is essential for high-risk feet, access to appropriate footwear and orthotic support can be an important part of prevention and daily self-management.
The success of platforms such as DiabeticShoe.in will depend not only on product availability, but also on education, clear product information and appropriate referral pathways. Customers with active ulcers, severe neuropathy, vascular disease, infection or significant deformity should be guided toward qualified clinical assessment rather than relying only on online footwear selection.
The addition of Apsons Orthotics is therefore a positive step in building a more visible and accessible foot-care marketplace in India. It also reinforces the importance of trusted partnerships between product brands and specialised platforms that understand diabetic foot care, orthotic support and comfort footwear.
As DiabeticShoe.in continues to expand its brand network, the platform aims to build what it describes as one of India’s most trusted destinations for diabetic and orthopaedic foot-care solutions.
- DiabeticShoe.in
- World Health Organization – Diabetes
- International Diabetes Federation
- Diabetic Foot Society of India
- World Health Organization – Assistive Technology